By enabling business stakeholders to self-serve the relevant information they need, an organization is able to gain resource capacity to focus on R&D, development, and launch of new products. In just 20 months Cox Automotive made significant progress toward becoming a data-driven business while providing actionable insight to our business and our clients' businesses. Allison Nau explores how Cox Automotive is became a data-driven business, demonstrating how mobilizing data from across the organization has helped drive sales, provide better customer service, and improve operational efficiency.
Takeaway: How a company can develop new products. Allison offers a perspective on Cox's journey, sharing the pitfalls, the challenges, and what has enabled the company to move quickly. Along the way, Allison demonstrates some live examples of how Cox Automotive uses Hadoop to provide actionable insight for its business and power products for its automotive clients.
Allison Nau, Managing Director, Cox Automotive